The latest global campaign for Ray-Ban Meta, created in partnership with Alto and directed by Lope Serrano of CANADA—renowned for crafting sophisticated, narrative-driven films.

“You Ain’t Seen Nothing Yet” features 2026 Oscar contender Teyana Taylor, who races through the city in iconic Ray-Ban frames now enhanced with AI technology, empowering wearers to move freely and play an active role in capturing unforgettable moments.
In “Hands Free”, Doja Cat takes center stage, cruising in a lowrider while filming her world, transforming everyday scenes into a cinematic experience.

Shot across multiple locations in Los Angeles, our team delivered invisible visual effects, bursts of dynamic, colorful confetti, and seamless set extensions—elevating the imagery and amplifying the emotional resonance across both campaigns.