Citroën Ami - WANNA PLAY?
Release Date:
June 2025

Gliding through urban streets with effortless charm, this fun-sized car turns every ride into a game.

The New CitroënAmi with fresh new design, ultra-compact turning radius, fully electric, and still licence-free. It's more than city driving — it's city play.

We are excited to unveil the latest global campaign for the Citroën Ami, brought to life by the amazing Torben Kjelstrup in collaboration with dream team BETC,  Soldats and 1to1 Paris.


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Credits

Client
CITROËN
Creative Agency
BETC
BETC, Founder & CCO
Stephane Xiberras
BETC, Creative Director
Nick Bakshi
Production
SOLDATS
SOLDATS, Director
Torben Kjelstrup
SOLDATS, Executive Producer
Perrine Schwartz
Post House
1to1 Paris
Founder & Creative Post Producer, 1to1 Paris
Grégoire Giral
Post Producer, 1to1 Paris
Ulyssia Marchais
VFX
LIGHT
VFX Supervisor
Antoine Moulineau
Executive Producer
Guillaume Raffi
CG Supervisor
Raphael Bot-Gartner
FX Supervisor
Hugo Astesano
FX Artist
Paul Carouge
Compositing Supervisor
Chloé Chaucheprat
Associate VFX Producer
Yvon Rauber
Production Manager
Dominik Nankivell
CG Pipeline Supervisor
Jacques Fautrad
Senior CG Generalist
Baptiste Roy
CG Generalist
Florian Longuet
Compositors
Georgi Nikolov, Jean Couritas, Thomas Ruiz, Hadi Abou Ghazale, Oliver Johnstone
VFX Editors
Andrei Kulikov, Theo Turnaco