Gliding through urban streets with effortless charm, this fun-sized car turns every ride into a game.

The New CitroënAmi with fresh new design, ultra-compact turning radius, fully electric, and still licence-free. It's more than city driving — it's city play.

We are excited to unveil the latest global campaign for the Citroën Ami, brought to life by the amazing Torben Kjelstrup in collaboration with dream team BETC,  Soldats and 1to1 Paris.

Filming took place on stunning locations in Slovenia and Italy, alongside Antoine Moulineau. Our studio transformed the streets into never ending fireworks of joy.